Web & Search

SEO & GSO Get found by people and by AI.

Search Engine Optimization gets you found on Google. Generative Search Optimization (GSO) gets you mentioned when someone asks ChatGPT, Gemini or Claude instead. The rules changed, so we help you play the new game.

White sculpted bust of a robot

The Answer EnginePolymer, read the entire internet

What’s included

Found on Google. Quoted by AI.

Technical setup first, then content that gives people (and algorithms) a reason to choose you.

If your traffic has been dipping while your content stays just as good, you’re not imagining it. You also didn’t suddenly get bad at marketing.

What changed

People used to search, click a few links and land on your site. Now many of them ask an AI assistant and get a clean, confident answer without clicking anything. AI is reading your website. Your audience is reading the AI. And you’re left wondering where everyone went.

Information gets summarized. Transformation doesn’t.

If your whole strategy is “we provide helpful information,” you’re competing with something that has read the entire internet and doesn’t sleep. That’s not a fight you win by trying harder. The businesses still growing are the ones offering movement: content that shows how they think and helps people take a real first step. Give away about ten percent of the transformation, enough to create momentum, and people come looking for the rest.

The technical foundation still matters

None of that works if search engines and AI crawlers can’t understand your site. Our SEO Startup Kit covers the essentials: your Google Business Profile, Search Console, clean titles and descriptions, schema markup that spells out who you are and what you do, directory listings, and a check that AI crawlers are actually allowed in.

Write for the questions people actually ask

Your customers don’t search “optimized UX conversion architecture.” They search “why are people visiting my site but not buying?” We help you write content that meets them in that moment, in their words, and moves them one step forward.

Let’s make you the answer, wherever people ask the question.

Wondering why traffic dipped?

Send us your site. We’ll check what Google and the AI assistants can see, and what they can’t.

Pro Tips
Straight answers from twenty years of client meetings.
Pricing

Three ways to get found.

Every price is per finished piece, and every piece includes revisions until you love it.

SEO Startup Kit

The technical foundation, done once and done right.

from$750

one time

Most popular

GSO Ranking

Content that ranks, and gets quoted.

from$750/mo

AI Visibility

Care + SEO

Hosting, updates and on-page SEO, handled.

$150/mo

billed monthly

Most clients start with the Startup Kit, then add content once the foundation is in place.

How it works

From invisible to “I keep seeing you everywhere.”

01

Audit

What Google and AI assistants can see now, and what’s holding you back.

02

Fix the foundation

Profiles, schema, listings and the technical cleanup.

03

Publish what helps

Content that answers real questions and shows how you think.

04

Measure and adjust

Monthly reporting on what’s working, and more of that.

Questions

Asked at nearly every kickoff.

What is GSO?

Generative Search Optimization: making sure AI assistants like ChatGPT, Gemini and Claude can find, understand and recommend your business when people ask them for help.

No, it just has company. Google still sends traffic, and the same foundation (clear pages, schema, listings and useful content) is what AI assistants rely on too.

Technical fixes can show up within weeks. Content builds momentum over months. Anyone promising page one by Friday is selling something.

Not necessarily “blog,” but you do need content that answers real questions. Articles, FAQs, service pages and directories all count.

Let’s talk

Every great project starts with a little contact.

Book a free consultation. Bring the big idea, the messy brief or the “would it be crazy if…”. We’ll bring the questions, and probably a few good answers.

Two marble hands reaching toward each other, after Michelangelo

The Kickoff MeetingAfter Michelangelo. Coffee not pictured.