Home/Services/Brand & Identity/Swag & Merch Design
Most swag ends up in a drawer, a donation bin or a gym bag nobody opens. Good merch gets worn, used and shown off. We design shirts, hats, patches and products people actually want, so your brand goes places you didn’t pay for.
Merch ModelMarble, wears the logo well
Designed to be worn on weekends, not just at the company picnic.
There’s a cardboard box in a closet somewhere full of free T-shirts with a logo on the left chest and absolutely no reason to wear them.
The difference between swag and merch is simple: merch is something people would buy. We design with that in mind. Bigger ideas than a centered logo, colors that look good on actual humans, and details like back prints, sleeve hits and patches that make something feel collectible.
We’ve designed an embroidered patch for a city fire department, crew shirts for an excavation company and whole lines of licensed kids’ products: rugs, bean bags, bedding and slippers featuring characters you’d recognize from the toy aisle. Whether it’s two dozen shirts or a retail program, the same rule applies: make it worth keeping.
Screen printing, embroidery and sublimation all have their own rules. We prepare separations, stitch-friendly artwork and dielines so your vendor can quote it accurately and produce it right the first time. Need us to find the vendor too? We handle sourcing and proofs.
Trade show giveaways should start conversations, team gear should build pride, and products should sell. We’ll help you pick the item that fits the moment instead of the one that happened to be on sale.
Let’s make something people fight over at the booth.
Tell us the date, the crowd and the budget. We’ll suggest the swag people won’t leave behind.
Every price is per finished piece, and every piece includes revisions until you love it.
One great shirt, hat or patch.
from$200
per design
A coordinated set for a team, launch or event.
from$1,000
up to 5 pieces
Retail and licensed products.
Let’s talk
quoted per line
Production (printing, embroidery and the products themselves) is quoted separately at vendor rates.
Event, team, launch or retail. The goal decides the product.
Concepts shown on real mockups, so you know how it looks on people.
We prep files, check proofs and coordinate with the vendor.
Merch people keep wearing long after the event is over.
Yes. We work with printers and embroiderers we trust and can coordinate the whole run, or hand finished files to your vendor.
It depends on the product and the vendor. Screen printing usually makes sense from about two dozen pieces; embroidery and specialty items vary. We’ll help you find the sweet spot.
We can. We’ve designed licensed kids’ products and know how to prepare approval packages for licensors.
A very common problem. We’ll create a simplified, stitch-friendly version that still looks like you.
Book a free consultation. Bring the big idea, the messy brief or the “would it be crazy if…”. We’ll bring the questions, and probably a few good answers.
The Kickoff MeetingAfter Michelangelo. Coffee not pictured.
