Home/Services/Brand & Identity/Custom Illustration
Stock art is fine until you spot the same smiling family on a competitor’s website, a dentist’s billboard and a cereal box. Custom illustration gives your brand characters, scenes and icons nobody else can download for nine dollars.
The Sketch ArtistMarble, HB pencil, no eraser
Playful or polished, hand-drawn or vector, built at a size that works on a billboard or a business card.
An illustration can do in one glance what a paragraph of copy struggles to do in five. It can also make people smile, which, last we checked, paragraphs rarely manage.
Scout-pack bears, pillow-pet penguins, a pair of very cheerful feet, a diner logo dripping with milkshake: characters give people something to recognize and something to like. They show up on packaging, in kids’ books, on shirts and in social posts, and they never ask for a raise.
Every illustration starts with your brandscape: your colors, your personality, your audience. A playful brand gets bouncy lines and bright color. A serious one gets clean, confident shapes. Either way, it looks like it came from you, because it did.
We deliver illustrations as clean vector or high-resolution files, in color and in one color, so the same character works on a tiny hang tag, a website header and a ten-foot trade show wall. No pixelated surprises at the print shop.
Not every illustration is a mascot. Infographics, process diagrams and icon sets turn complicated ideas into something people understand at a glance, which is handy when your product takes three meetings to explain out loud.
Let’s draw something only you could have.
Send a napkin sketch, a description or a “you’ll know it when you see it.” We’ve worked with all three.
Every price is per finished piece, and every piece includes revisions until you love it.
Small art that adds big personality.
from$100
per illustration
Hero art, book pages and covers.
from$250
per illustration
Mascots, books and character families.
Let’s talk
quoted per project
Revisions are included, and most of them happen at the sketch stage, where changes are fast and cheap.
What it’s for, where it lives and the feeling it should leave.
Rough sketches to agree on pose, composition and personality before any polish.
Clean lines, color and detail, matched to your brandscape.
Files for print, web, packaging and merch, in every version you need.
Yes. Send us what you have and we’ll match it, or evolve it if it needs a little help.
Vector files (AI, EPS, SVG, PDF) where the style allows, plus high-resolution PNG and JPG. Painterly styles come as large layered files.
We can, and we can take it all the way to print with our Book Self-Publishing service.
We revise until it feels right. The trick is doing most of it at the sketch stage, where changes take minutes instead of hours.
Book a free consultation. Bring the big idea, the messy brief or the “would it be crazy if…”. We’ll bring the questions, and probably a few good answers.
The Kickoff MeetingAfter Michelangelo. Coffee not pictured.
